Factor Elara Sram Force Bi64

Gravel racing. Just the term should tip you off that things have changed from the early days of putting wider treaded tyres on dropbar bikes. If gravel used to be a fun way to get off the roads and explore wilder landscapes, it has now evolved into a myriad of riding styles all with their own tech demands. Gravel, fast gravel, is now as competitive as WorldTour racing, with nearly the same level of top speeds required to win.

The ELARA has been designed for the fastest gravel races in the world, the UCI Gravel World Series, the Gravel Earth Series, the World Championships, and every event where seconds, handling, and marginal gains decide outcomes. It’s where the sport is becoming sharper, faster, and more competitive. The ELARA was conceived to meet that challenge: a gravel race bike designed to be the fastest bike on the roughest ground.